Daniela George, formerly known as Daniela Rajic, is best known as the wife of NBA star Paul George. Over the years, she has attracted public interest not only because of her relationship with the basketball player but also because of her own accomplishments as an entrepreneur and businesswoman. While many celebrity spouses remain in the background, Daniela has built a name for herself through her work in fashion and her growing presence in the lifestyle industry.
Born on November 12, 1990, in Queens, New York, Daniela comes from a Serbian-American family and has maintained strong ties to her heritage throughout her life. As of 2026, she is 35 years old and continues to balance family life, business responsibilities, and public attention with confidence and grace.
Quick Facts
| Full Name | Daniela Rajic George |
|---|---|
| Known As | Daniela George |
| Date of Birth | November 12, 1990 |
| Age | 35 Years Old (as of 2026) |
| Birthplace | Queens, New York, United States |
| Nationality | American |
| Ethnicity | Serbian-American |
| Profession | Entrepreneur, Businesswoman, Influencer |
| Height | 5 ft 7 in (170 cm) |
| Marital Status | Married |
| Husband | Paul George |
| Children | Olivia George, Natasha George, and Paul Vuk George Jr. |
| Estimated Net Worth | $5–6 Million |
Early Life and Background
Daniela spent her early years in Queens, where she was raised in a family that valued hard work and close relationships. Although she has largely kept details about her childhood private, her upbringing played an important role in shaping the person she would become. Her Serbian roots remain an important part of her identity and have influenced many aspects of her personal life.
Growing up in New York exposed her to a diverse environment and helped her develop an independent mindset. Long before she entered the spotlight, Daniela was focused on building a future for herself, a trait that would later help her succeed in business and entrepreneurship.
Age, Height, and Physical Appearance
Daniela George is 35 years old and is often recognized for her elegant appearance and sense of style. Standing at approximately 5 feet 7 inches (170 cm), she maintains a healthy and active lifestyle that complements her involvement in the fashion and swimwear industry. Her brown hair, hazel eyes, and confident presence have made her a recognizable figure both online and at public events.
Her appearance reflects a balance between fashion and fitness, and she is frequently seen embracing modern yet sophisticated styles. Whether attending NBA games, family gatherings, or business-related events, Daniela is known for presenting herself with confidence and professionalism.
Family and Personal Life
Family has always been at the center of Daniela George’s life. While she prefers to keep much of her personal life private, it is known that she has a sister named Kristina Rajic and maintains close relationships with her family members. Her strong family values have remained consistent throughout her journey into the public eye.
After beginning her relationship with Paul George, family became an even greater priority. Together, the couple has built a close-knit household focused on raising their children and creating a supportive environment despite the challenges that come with a high-profile lifestyle.
Relationship With Paul George
Daniela and Paul George first met in Miami in 2013, during a period when Paul was emerging as one of the NBA’s brightest stars. Their relationship developed over time and attracted significant media attention, but the couple remained committed to one another despite public scrutiny and constant headlines.
Their bond continued to strengthen through the years, eventually leading to an engagement in 2020. After nearly a decade together, Daniela and Paul married in 2022, marking an important milestone in a relationship built on growth, partnership, and shared family goals.
Marriage and Family Life
Marriage brought a new chapter to Daniela and Paul George’s relationship, although they had already spent years building a life together. Their wedding celebrated not only their love story but also the family they had created through years of commitment and support.
Today, the couple continues to prioritize their family while balancing demanding professional responsibilities. Daniela often supports Paul throughout the NBA season, while Paul has shown support for Daniela’s business ventures and personal ambitions.
Children and Parenthood
Daniela and Paul George are proud parents of three children: Olivia George, Natasha George, and Paul Vuk George Jr. Their children frequently serve as the center of family celebrations and personal milestones, creating a strong sense of unity within the household.
Motherhood has become one of the most important aspects of Daniela’s life. Despite her entrepreneurial commitments and public profile, she remains deeply involved in raising her children and creating meaningful family experiences. Her social media presence often reflects this family-first approach.
Career and Business Ventures
Although many people initially became familiar with Daniela through her relationship with Paul George, she has established her own professional identity through business and entrepreneurship. She has worked hard to create opportunities for herself and develop a successful career independent of her husband’s basketball achievements.
One of her most notable accomplishments is co-founding Nude Swim, a swimwear brand that has gained recognition for its stylish and contemporary designs. Through this venture, Daniela has demonstrated her ability to succeed in a competitive industry while building a brand that reflects her personal interests and vision.
Success With Nude Swim
Nude Swim has become one of Daniela George’s most significant professional achievements. The brand focuses on fashionable swimwear that combines comfort, confidence, and modern design, appealing to a wide range of consumers and fashion enthusiasts.
Her involvement in the company extends beyond promotion and public appearances. Daniela has played a role in shaping the brand’s identity, marketing strategy, and overall direction. The success of the business has helped establish her reputation as a serious entrepreneur with long-term ambitions.
Net Worth and Financial Success
Daniela George has built considerable financial success through her entrepreneurial efforts and business ventures. Her estimated net worth is believed to be between $5 million and $6 million, reflecting years of dedication to building her own career and income sources.
Much of her wealth comes from her ownership stake in Nude Swim, along with brand collaborations and lifestyle partnerships. While her husband’s NBA earnings receive significant attention, Daniela has created her own path to financial independence through business and personal branding.
Lifestyle and Interests
Daniela enjoys a lifestyle that combines family responsibilities, business commitments, travel, and wellness. Although she has access to luxury experiences, her public image often centers around family moments rather than extravagant displays of wealth.
Travel remains one of her favorite interests, and she frequently shares glimpses of family vacations and special occasions. Whether spending time with loved ones or focusing on business projects, Daniela appears committed to maintaining a balanced and fulfilling lifestyle.
Social Media Presence
Social media has become an important platform for Daniela George, allowing her to connect with followers while promoting her business and sharing aspects of her personal life. Her Instagram account, @danielarajic, features family photographs, fashion content, travel experiences, and updates related to her entrepreneurial ventures.
Her online presence reflects authenticity and consistency, which has helped her build a loyal audience over the years. Rather than focusing solely on celebrity status, Daniela often shares moments that highlight motherhood, family life, and personal growth.
Interesting Facts About Daniela George
Daniela’s Serbian heritage remains an important part of her identity and has influenced many aspects of her personal and family life. She has successfully transitioned from private citizen to entrepreneur while maintaining a strong focus on family values and long-term goals.
Another notable aspect of her story is her ability to establish an independent career despite being married to a globally recognized athlete. Her accomplishments in business, combined with her role as a wife and mother, have helped her build a public image based on more than just her connection to professional sports.
Final Thoughts
Daniela George has evolved into much more than the wife of an NBA superstar. Through determination, entrepreneurship, and a strong commitment to family, she has created a life that reflects both personal ambition and meaningful relationships. Her journey demonstrates how someone can build an identity beyond the spotlight while remaining supportive of a high-profile partner.
As interest in Paul George’s personal life continues, Daniela remains a fascinating figure in her own right. From her early years in New York to her success as a businesswoman and mother of three, her story is one of growth, resilience, and accomplishment. Today, she continues to balance family, business, and public attention while creating a legacy that extends far beyond basketball.
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FAQs
Who is Paul George’s wife?
Paul George’s wife is Daniela George, formerly known as Daniela Rajic. She is an entrepreneur and co-founder of the swimwear brand Nude Swim.
How old is Daniela George?
Daniela George was born on November 12, 1990, making her 35 years old as of 2026.
How tall is Daniela George?
Daniela George stands at approximately 5 feet 7 inches (170 cm) tall and is known for maintaining an active and healthy lifestyle.
How many children do Paul George and Daniela George have?
Paul George and Daniela George have three children together: Olivia George, Natasha George, and Paul Vuk George Jr.
What is Daniela George’s net worth?
Daniela George’s estimated net worth is between $5 million and $6 million, largely earned through her business ventures, brand partnerships, and entrepreneurial work.
